Food Gifts Expire

Hello IGWers,

This innovation gone wrong comes out of personal experience. The product is a very creative recipe combination. This could be everything from cookies to cupcakes. The problem is not that it isn’t creative or clever. The problem is that people sit with creative contraptions for years. By the time that people decide to make the product, all contents have long since expired. Turns out not everything can last as long as Twinkies.

To more creative food innovation gone wrong!


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